Hulu is adding 150 hours of original Viceland shows after the company announced a deal on Thursday making it the exclusive streaming home of Vice Media’s youth-focused cable channel.
The subscription video-on-demand partnership is the first of its kind for Vice. Hulu will add 15 Viceland shows to its lineup as part of the deal, including “Gaycation,” the Ellen Page-hosted look at LGBTQ communities, Gloria Steinem’s “Woman,” and “What Would Diplo Do?” featuring James Van Der Beek in a parody of the famous DJ.
The Viceland slate will be available on Hulu on June 8.
“Our viewers love watching thought-provoking reality series on Hulu, and partnering with Viceland is yet another way we’re building the most valuable content offering for fans of unscripted programming,” said Lisa Holme, Hulu’s VP of content acquisition, in a statement. “Viceland has consistently created and produced stories that explore the cutting-edge, culturally-relevant topics that Hulu’s young and passionate audience craves, and we’re excited to be the very first to offer their shows in a subscription on-demand environment.”
Viceland launched in 2016 as a joint venture between Vice and A+E Networks. The channel focuses on millennial and Gen Z viewers, with its “Desus and Mero” show and partnerships with celebrities like Action Bronson among others. Viceland has struggled to gain a ratings foothold in its two years on air, although the company said in a release that its ratings have increased 26 percent year-over-year for the 18-49 demo.
“Viceland is a key part of expanding on VICE’s ongoing commitment to create the most compelling and unique content young viewers can’t find anywhere else,” said Viceland president Guy Slattery in a statement. “We’re excited to have Hulu as a platform partner to continue widening the audiences for our shows.”
The deal comes as part of an affiliate agreement that Hulu and A+E Networks signed in March 2017, bringing six original A+E brands to the streaming service.