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I Wouldn’t Be So Paranoid If Sony Weren’t Watching Me

How did Sony know I stopped by their booth at NAB?

Is Sony becoming Big Brother?
The electronics giant easily had the most impressive display at last week’s National Association of Broadcasters, with its endless banks of interactive stations, all bathed in blue light and projected branding.
Given that I was working on deadline and not in the market for corporate-level broadcast gear, I swept in, snapped a photo and swept out.
I’m fairly certain that I didn’t touch a thing.
Then, today, this arrives in my inbox:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
How did they KNOW?
A tracking chip in my press badge? Facial recognition software? Info lifted from the iPhone in my pocket?
I wouldn’t put it past them.
Another possibility is that somewhere, a marketing intern tracked down the picture (published in this slideshow), dug up my info and sent this in a blast.
But — really? Is that a profitable proposition, spending man-hours tracking people down, one-by-one, who posted pictures of their little corner at a trade-show?
However they did it, Sony isn’t saying — yet. I’ll let you know if they get back to me with an answer.
Am I being naive? Is there an easy answer I’m not seeing here?
Or … is Sony watching us? 

Josh Dickey is deputy editor of TheWrap.