Sundance: Indiegogo and Vimeo Partner on Crowdfunding, Distribution

Crowdfunding website joins newly formed Vimeo On Demand Publisher Network

IGG Vimeo

Indiegogo and Vimeo unveiled a partnership Saturday at the Sundance Film Festival that will designate the later as a preferred distribution platform for films crowdfunded on the former.

Vimeo has committed to an ongoing creator fund for certain film campaigns on Indiegogo. In exchange, the latter promised exclusive distribution via Vimeo On Demand. Also, Indiegogo has signed up for its new partner’s Vimeo On Demand Publisher Network, placing a VOD storefront on the crowdfunding site. The favor will be returned on Vimeo’s website.

The first project to participate in the new partnership is Malcom Carter’s “The Connected Universe,” a documentary on the interconnectivity of everything. The film — which currently sits as Indiegogo’s highest funded documentary in history, the Sundance announcement boasted — features the work of theorist Nassim Haramein.

Past Indiegogo campaigns that have used Vimeo as their distribution method include “Video Game High School Season Three,” “Angry Video Game Nerd: The Movie” and “Mad As Hell,” which will be available next month on the video platform.

“Indiegogo is leading the way for next generation filmmaking,” said Slava Rubin, CEO of Indiegogo. “Mirroring the diversity of our open platform, we are proud to support an incredibly robust community of filmmakers across multiple genres. With the addition of Vimeo as a distribution partner, it is now easier than ever for filmmakers using Indiegogo, to pursue their passions, receive funding, garner global exposure, and deliver their work directly to their fans.”

“Vimeo is all about giving power to the creators,” added Kerry Trainor, CEO, Vimeo. “This partnership highlights both Vimeo and Indiegogo’s continued support of independent filmmakers on a global level, and provides Indiegogo’s community of creators an opportunity to be exposed to an even wider audience via Vimeo’s transactional VOD platform.”