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Inside the Nickelodeon ‘Kids’ Choice Sports Awards Slime Test (Photos)

TheWrap gets slimmed ahead of Thursday’s sticky awards show — and it’s really messy

This Wrap editor finally has something in common with Kobe Bryant, David Beckham, Derek Jeter and Rob Gronkowski — she got slimed!

The rite of passage happened as part of a slime test for the 2017 Nickelodeon “Kids’ Choice Sports Awards,” which will be hosted by Russell Wilson live from the Pauley Pavilion in Los Angeles Thursday.

The first thing you need to know about slime is it gets everywhere – and it’s super slick, super messy, and super cold. But considering the heat wave Los Angeles is currently experiencing, the chill was very refreshing. (See step by step photos below.)

Before taking the plunge (literally) I was, thankfully, armed with a plastic poncho that at least saved my hair from looking like a demented green Joker rip off. Daring participants are then told to stand under three huge chutes, while in our case, volunteers on the deck above rode exercise bikes that then activated the slime machine (the actual mechanics behind this are still a mystery to me).

We were warned that, above all, not to look up (slime apparently doesn’t taste very good) and not to move afterward — as the plastic-covered floor is as slick as after a Patrick Bateman “American Psycho” rampage.

Nick Slime Test

And then WHOOSH — the wave of slime that millions of kids across America dream of being drenched in came flooding down like a green tsunami over our heads, before slowing down to a steady drip like a giant leaky faucet.

Similar to a roller coaster ride, the buildup to a sliming is far worse than the actual experience, and the exhilaration afterwards lasts far longer.

But of course, you have green sticky remnants in your shoes, clothes, hair and other orifices for days to come as a reminder of the epic experience.

Nick Slime Test

Earlier (before being nearly drowned in green gunk by his crew), TheWrap spoke with Jay Schmalholz, SVP of unscripted development and live events at Nickelodeon, about what viewers can expect from the star-filled show, which features Julian Edelman, Von Miller, Michael Strahan and many others this year.

Nick Slime Test

See highlights from our pre-sliming chat below.

TheWrap: Why is Russell Wilson the perfect three-peat host?
Jay Schmalholz: It’s a no-brainer. He is so likeable, he is really good at it, kids love him and he’s like a big kid himself. He supports anything with kids in sports and he’s really just so playful. From a Nickelodeon perspective, that is what we’re looking for. Russell also treats it like a football game and reads the playbook so is always super prepared.

What new surprises should we expect this year? What big stunts or challenges are you most excited about?
Every year we try to go bigger and blow kids’ minds. This year, we have Slime Mountain, which is a giant ramp that goes into a pool of slime. Athletes have to climb it, break the codes and then they come down a water park-worthy slide that’s 80 feet long and 45 feet high.

How does the show attract such a high level of stars each year?
Our audience has a huge appetite for sports. The athletes like coming because they get to be big kids, be playful and bring their families. Nickelodeon has great relationships with the leagues and many of today’ biggest sports stars grew up with the brand. We do it in such a special, unique way that it’s not an ordinary awards show.

Aside from being such fun entertainment, why is it important to encourage kids to be sports fans and have such good role models?
That is one of the reasons we do the shows. Kids love sports stars and they’re great role models. Their acceptance speeches are so genuine — they really encourage the kids to follow their dreams and to keep playing sports.

What is the secret to making slime? 
It is a special(secret) mixture that we make specifically for the network. It is sticky, wet, fun and is always a celebration. It’s our own special sauce!

What’s the best way to survive a sliming?
I always tell the athletes — including Kobe Bryant, Derek Jeter and David Beckham — that it is an honor to be slimed. You’ve gotta take it with as much as excitement as you can. Embrace it, enjoy it and don’t brace yourself too much. It’s really fun experience and unlike any other.

Who handled the sliming the best — or worst?
Everyone handles it well, we’ve slimed the biggest stars in the world, and they’re all laughing backstage afterwards. It is a rite of passage and on everyone’s bucket list.

“Kids’ Choice Sports 2017” will be taped live on Thursday, July 13, from UCLA’s Pauley Pavilion in Los Angeles, and air July 16 at 8 p.m. The show’s sponsors include include Airheads, Crest, Nationwide’s Make Safe Happen, Popsicle, Chrysler Pacifica, Capri Sun and Verizon.

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