The backlash surrounding comedian Kathy Griffin’s reviled photo shoot depicting her holding the severed head of President Trump hasn’t let down since it first exploded earlier this week.
In just the last few days she’s been dumped by CNN, Squatty Potty and several venues across the country. Even friend and “New Year’s
“Being dropped by CNN definitely hurts her visibility,” Matt Hiltzik, a New York-based communications consultant whose clients have included Harvey Weinstein,
After widespread condemnation over her graphic photo, Griffin apologized on Tuesday, begging for forgiveness and acknowledging she “went too far.” But on Friday, she held an impromptu press conference with attorney Lisa Bloom, telling reporters she’s been bullied by Trump’s family while vowing to mock the president even more in the future.
But if the intent was to quash the flurry of negative headlines that have dominated the news cycle in recent days, it may have missed the mark.
“I understand when you’re in this situation there’s a natural urge to respond,” public relations expert Howard Bragman told TheWrap, however, “that has to be done with great caution and consideration.”
Another top Hollywood publicist, who asked not to be named, said the news conference only made things worse.
“If she were my client, I’d tell her to shut the f— up,” the P.R. guru told TheWrap. “You’re not talking to anyone and you’re certainly not talking to Lisa Bloom anymore.”
According to the publicist, who said he likes Griffin, her approach was ill-conceived because it lacked any perceivable strategy.
“What is she trying to accomplish?” he asked. “Is she trying to sue Trump? Good luck with that. Is she trying to say she’s the victim? I think 99 percent of the people would disagree with that. She did this to herself.”
“It certainly keeps her in the news,” he added.
All three publicists said Griffin will likely retain her core fans who have supported her for years and who are mostly anti-Trump liberals.
“She’ll have to lay low for a while and then come back and address the elephant in the room, maybe make fun of herself,” the P.R. expert went on to say. “The gays are not going to leave her. This will go away if she just shuts up. There is a real crisis in this country right now and anything she says is just a distraction.”
The good news for Griffin is that she can recover … but it might take a while for the whole thing to blow over.
“She’s going to have to recalibrate and reconsider,” Bragman said. “But in no way is this going to end her career. She’s funny, she’s immensely talented. She’s original.”