ID and Travel Channel executive Jane Latman will replace Allison Page as president of HGTV, parent company Discovery, Inc. said on Wednesday.
In the role, Latman will oversee programming, development, and overall strategy and operations for HGTV. She’ll relocate from Silver Spring, Maryland, to New York later this year.
Meanwhile, Page is leaving HGTV to run Chip and Joanna Gaines’ new multiplatform TV network, which is a joint venture between Discovery and the Gaines’ Magnolia company. Discovery is rebranding its DIY cable channel for the Gaineses.
“Jane is a terrific creative executive with a proven ability to build strong formats, long-running hit series and superfan brands that nourish passionate audiences,” David Zaslav, president and CEO, Discovery, said. “With Jane’s promotion, we are pairing a talented leader with one of our top lifestyle brands and I look forward to seeing where she, Kathleen and team take HGTV next.”
“Jane understands how to grab and hold viewers’ attention, as evidenced by her tremendous track record of success with Investigation Discovery and, most recently as General Manager of Travel Channel,” said Discovery’s Chief Lifestyle Brands Officer Kathleen Finch, to whom Latman will report. “I am thrilled to have Jane and her expertise at the helm of HGTV, one of the most iconic, successful and well-loved brands in all of media.”
“This is truly a dream job to lead the terrific team at a passion brand like HGTV,” Latman added. “I am delighted at the opportunity to work with some of the most creative and focused storytellers in the business and take HGTV to even greater heights.”