Why Jared Goff, Matt Damon and Mallory From ‘AHS’ Are TV’s Social Media MVPs of the Week

Here are the week’s most emotionally reacted-to TV personalities and characters

Matt Damon as Brett Kavanaugh

TheWrap has partnered with Canvs, the emotion measurement AI company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Sept. 26 through Oct. 2 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

The L.A. Rams quarterback, a surprise “SNL” guest and an assistant with special powers had viewers talking passionately on social media over the past seven days.

NFL Network’s broadcast of the Minnesota Vikings vs. Los Angeles Rams game prompted 70,753 Emotional Reactions (ERs), with Rams quarterback Jared Goff driving a lot of the emotional conversation. Goff threw for five touchdowns and had no interceptions, helping lead his team to victory. Viewers applauded his throws in particular, showering him with praise and expressing love for the athlete and his team.

The 44th season premiere of “Saturday Night Live” on NBC sparked 48,770 ERs, with special guest Matt Damon driving much of the emotional conversation. Damon’s starring role in the cold open, in which he parodied Supreme Court nominee Brett Kavanaugh’s recent testimony in front of the U.S. Senate Judiciary Committee, had people laughing up a storm and expressing love towards the actor — although some viewers took a different view, expressing disgust at how the show made light of the serious issue of sexual assault.


An episode of “American Horror Story: Apocalypse” on FX generated 20,684 ERs, and a key driver of viewer emotion was the character Mallory (portrayed by Billie Lourd). Her actions during the interrogation with Langdon (including making flames dance and throwing him around with her mind) had many wondering if she’s actually a witch. Fans didn’t bother to conceal their shock, and then excitement, at the prospect.