Jim Jefferies Pours Cold Water on Praise for Nike and Other ‘Socially Aware’ Companies (Video)

“‘Woke,’ some might say. I wouldn’t say it mostly because it doesn’t sound right coming out of a white Australian’s mouth,” Jefferies jokes

Last Updated: September 18, 2018 @ 9:29 PM

Nike has been widely praised for its highly successful new ad campaign featuring Colin Kaepernick. But not by Jim Jefferies, who spent a few minutes explaining why he isn’t having it on Tuesday’s episode of his Comedy Central show.

Kaepernick is the face of Nike’s new “Just Do It” campaign, which hits on his kneeling during the National Anthem before NFL games as a means of protesting racial inequality and the shooting deaths of unarmed black people by police. He has not played in the NFL in two years and is currently suing the league, which he accuses of blacklisting him.

Jefferies isn’t opposed to Kaepernick, but he noted that Nike is “standing up for kneeling, even though most of your campaign donations are to Republicans. And you just signed an eight-year deal with the same league that refuses to let Kaepernick play.”

Jefferies also said Nike had a “well-known history of labor abuses,” and said companies like Nike don’t care about social issues so much as they care about their customers caring about them. “People like it when companies seem socially aware. Being ‘woke,’ some might say. I wouldn’t say it mostly because it doesn’t sound right coming out of a white Australian’s mouth,” Jefferies joked.

Jefferies also called out Dodge’s Super Bowl 2018 commercial featuring the voice of Martin Luther King. “That ad is pretty insensitive, especially when you consider that trucks are the second-most racist kind of car.”

And finally, Jefferies dinged people angry about Nike’s ad campaign. “You’re not mad at Kaepernick,” he said. “You’re mad that you live in a world where Colin Kaepernick is popular and respected.”

Watch the clip above.