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Why Jozea Flores, JoJo Fletcher, Waka Flocka Are TV’s Twitter MVPs of the Week

This week’s most emotionally reacted-to TV personalities, as measured on social media

A “Big Brother” evictee, the “Bachelorette” herself and a regretful rapper got TV viewers talking passionately on Twitter over the past week.

TheWrap has partnered with Canvs, a language analytics company that measures emotions around content, for a weekly look at the characters and personalities that have TV viewers the most worked up. The data below covers June 27-July 3 and is drawn from the 10 most emotionally reacted-to broadcast and cable television shows and specials.

On the Thursday edition of “Big Brother,” contestant Jozea Flores, a makeup artist from New Jersey who called himself the house “messiah,” got evicted. In a twist, though, ousted contestants can engage in the CBS show’s new “Battle Back” competitions to attempt to redeem themselves and potentially win in the end. Of the 29,560 specific Emotional Reactions (ERs) surrounding the episode detected by Canvs, 20 percent were about Flores — more than double the ERs prompted by the next nearest contestant, Paulie Calafiore (9 percent). Also, 36 percent of the ERs prompted by Flores fell into the “hate”/”dislike” categories — and of course strong negative viewer reactions can be a helpful thing in reality competitions. But a lot of viewers seem to think that that Flores is fooling himself if he thinks he can “Battle Back.”

Joelle “JoJo” Fletcher also prompts a lot of griping on Twitter. The June 27 episode of ABC’s “The Bachelorette” (the latest fresh episode thanks to the interruption of the Fourth of July holiday) saw 49,893 specific ERs, of which 6,248 (13 percent) were prompted by JoJo. Of those JoJo-inspired emotions, 29 percent fell into the “love” bucket while 24 percent fell into the “dislike” bucket — a rather perfect reality TV mix.

Finally, of the 27,117 specific ERs prompted by VH1’s “Love & Hip Hop: Atlanta” from the same evening, 4,110 (15 percent) were prompted by rapper Waka Flocka — who had some explaining to do…

So, of course, Waka later took to Twitter to attempt some explaining…