Jukin Media, the digital media company responsible for some of the most successful digital brands on the internet, has signed a deal with Sinclair Broadcast Group to take over operations of the company’s TBD Network.
Under the agreement, Jukin will assume the day-to-day responsibilities related to operating the TBD Network effective immediately. Launched in 2016, TBD is a TV network that specializes in bringing digital-first programming to broadcast television. In addition to broadcast television, TBD streams 24/7 on TBD.com and the TBD app.
Content from Jukin’s brands, which collectively boast more than 150 million followers across social platforms, will now be a focal point of TBD’s programming. While the company has been a content partner with TBD since its launch, providing the short-form content that garner nearly four billion views per month on the web, its content will now be expanded on TBD’s current lineup. Jukin will experiment with “fun ways” of packaging and building programming blocks and will also explore the possibility of creating original content exclusive to the network.
“We’ve always prided ourselves on our ability to do linear TV as well as digital. Over the past four years we’ve produced 200+ episodes of 30- and 60-minute programming for broadcast and cable networks worldwide, including for FOX and MTV Networks in the US,” said Jonathan Skogmo, founder and CEO of Jukin Media. “With TBD we’re taking another big step forward and we thank Sinclair for the opportunity.”
Jukin produces original content for TV, the web, and emerging platforms, and is owner and operator of a portfolio of social video properties that includes FailArmy, People Are Awesome, The Pet Collective and JukinVideo. In addition to the 150 million followers across its social platforms, the company racks up more than 70 million minutes viewed per month on smart TVs and OTT devices.