Why Justin Timberlake, Jack Pearson and Krystal Nielson Are TV’s Social Media MVPs of the Week

A Super Bowl halftime performer, a beloved patriarch and a “Bachelor” contestant had viewers talking passionately on social media

Check out the week’s most emotionally reacted-to TV personalities and characters.

A pop-culture icon, a beloved patriarch and a “Bachelor” contestant had viewers talking passionately on social media over the past seven days.

The Wrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Jan. 31-Feb. 6 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

It should come as no surprise that Super Bowl LII between the New England Patriots and Philadelphia Eagles, broadcast on NBC, inspired millions of Emotional Reactions (ERs) — 2,646,992, to be exact — during the period measured. Although Patriots quarterback Tom Brady was the most mentioned athlete during the night, halftime performer and musical icon Justin Timberlake generated tons of conversation as well. Viewer reaction to his performance was split, with some people loving the show and remarking how he’s still got amazing talent (and looks), while others yawned and dissed his fashion statement.




After the Super Bowl, NBC aired a special episode of its hit series “This Is Us” (107,775 ERs), finally revealing how family man Jack Pearson (Milo Ventimiglia) died. The mystery around his demise has been central to the show’s overarching storyline, so it makes sense that the resolution generated so much conversation. Viewers cried out in heartbreak as the final puzzle pieces were revealed, with declarations of love and shock alike.




The most recent episode of ABC’s “The Bachelor” prompted 24,604 ERs, with contestant Krystal Nielson being the most-mentioned. Drama ensued during a two-on-one date in the French countryside with fellow contestant Kendall Long, and (spoiler) Arie ended up giving Kendall the rose and sending Krystal packing. Fans were not exactly heartbroken; Krystal’s penchant for whining and general psycho-ness left many of them glad to see her go.