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‘Keeping Up With the Kardashians’ Ratings Are Anything But Keeping Up

E! hit reality show is down double digits in 13th season

Looks like a lot of TV shows are keeping up with the Kardashians these days.

Currently its (unlucky) 13th season, “Keeping Up With the Kardashians” is struggling to find an audience — or at least, to reel in the large one the E! reality show used to get.

Counting three days worth of delayed viewing, “Kardashians” is down 12 percent year over year in total viewers. It’s dropped 11 percent in the key 18-49 demographic.

The March 12, 2017 season premiere was particularly disappointing, especially when compared to the big Season 12 start.

The prior E! run kicked off with quite a bit more hype than this one — that premiere was the first episode to address the Rob and Blac Chyna dating rumors, and it also dealt with Lamar Odom post-overdose. To cram even more into an hour, Episode 1201 was after Saint had been born, making Kim a mom to two young children.

While their show is on the decline, don’t bury the Kardashians just yet. The series still ranks in the Top 5 of Sunday’s cable primetime in many demos, and it’s still particularly solid among young women. Plus, it’s Season 13 — give the ladies a break.