Kendall Jenner’s consumer-driven message of unity has, perhaps ironically, stirred up a good amount of dissent on its own.
Jenner’s new protest-themed Pepsi ad was shredded to bits on social media Tuesday, by critics who believed that Jenner and Pepsi were appropriating protest culture to shill soda.
In the commercial, Jenner, a blonde wig perched atop her head, poses for a photo shoot as sign-carrying marchers take to the street.
Encouraged by one of the marchers, Jenner pulls the wig from her head, strides through the crowd, and brings peace to the raucous scene by handing a police officer a can of Pepsi.
Pepsi defended the ad in a statement Tuesday, telling TheWrap, “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an import message to convey.”
But responses to the ad were anything but peaceful.
“No @pepsi. No @KendallJenner. You are not woke. Can’t believe you’re imitating ‘flower power’ movement to sell soda,” went one outraged reaction.
“Kendall Jenner gives a Pepsi to a cop and rids the world of -isms,” another critic hissed. “Y’all can go somewhere with this tone-deaf, shallow and over-produced ad.”
“Kendall Jenner & Pepsi: Two nouns that should never be used in conjunction with the resistance movement,” went another response.
“PepsiCo cares about your millennial social activism. That’s why we’re introducing ‘checks clipboard’ Kendall Jenner high-fiving cops,” wrote another critic.
At least if Jenner ends up eating crow, she’ll have a nice, refreshing beverage to wash it down with.
Read on for more reactions.
So we should just give Putin & Assad & Trump a can of Pepsi & everything will be fine?
- Kumail Nanjiani (@kumailn) April 4, 2017
– Nikki Medoro (@NikkiMedoro) April 4, 2017
Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y’all can go somewhere with this tone-deaf, shallow and over-produced ad. pic.twitter.com/CEr4cAw3Ld
– Taryn Finley (@_TARYNitUP) April 4, 2017
Kendall Jenner & Pepsi
Two nouns that should never be used in conjunction with the resistance movement.
– Angela Belcamino (@AngelaBelcamino) April 4, 2017
PepsiCo cares about your millennial social activism. That’s why we’re introducing *checks clipboard* Kendall Jenner high-fiving cops.
– Cinna (@Cinnamon_Bruns) April 4, 2017
Tfw you’ve been given a Pepsi by Kendall Jenner after years of over-militarized repression of peaceful protest & homicides of Black people. pic.twitter.com/8jkHvE4VbV
– Aaron Stewart-Ahn (@somebadideas) April 4, 2017
– Mani (@risqueriver) April 4, 2017
Thank you Pepsi and Kendall Jenner for reminding me why most people prefer Coke over Pepsi
– LC (@LCal29) April 4, 2017
What I love most about Kendall Jenner’s Pepsi commercial was the fact a writer, director, producer, & marketing department all cleared it.
– Henry Pitts (@hmaxwellpitts) April 4, 2017
– ShelbyLaneMD (@DoctorNTheHood) April 4, 2017