20th Century Fox has hired Kevin Campbell as the Co-President of Worldwide Theatrical Marketing, the studio announced Tuesday. Campbell rejoins Fox after nine years at other studios having risen to Executive VP of Marketing during his first run at Fox from 2005-08.
Campbell will report to 20th Century Fox Film CEO Stacey Snider and will work alongside fellow marketing head Pam Levine, who joined Fox from HBO last year. He previously served as Head of Marketing at Amblin Partners and will take his new position before the end of the year.
“Kevin’s leadership will be instrumental as he collaborates closely with Pam [Levine] on both shaping and implementing the vision we have for our studio’s marketing group,” said Snider in a statement. “Kevin has had extensive experience working with some of the best filmmakers in our business; and with some of Hollywood’s best studio marketing groups. We are fortunate to take advantage of all of these many assets so that we can make sure that Twentieth Century Fox’s marketing prowess is future oriented for this century and beyond.”
Before Amblin, Campbell was EVP of Marketing at Walt Disney Studios and Brand Lead for DreamWorks Studios titles released through the Touchstone banner. The films he’s worked on include Oscar-winning films like “Bridge of Spies,” “The Help,” and “Lincoln,” and he has also worked on Fox titles like “The Simpsons Movie,” “X-Men: The Last Stand,” and “Borat.”