Many people paid tribute to International Women’s Day on Thursday with well-intended posts of influential women. The Los Angeles Clippers hopped on the hashtag train as well, but the result was less-than-ideal for the team.
The NBA franchise recently announced a partnership with dating app Bumble where the company’s logo would be featured on team uniforms. In honor of International Women’s Day, the Clippers tweeted an image featuring Ayn Rand, Anne Frank and Maya Angelou … but the post appeared to be partnered with Bumble.
The tweet, which was removed about 90 minutes after it was initially sent, included quotes from all three women, but that didn’t stop people from criticizing it. The misstep harkens back to the team’s bumbling days under previous owner Donald Sterling.
Reps from Bumble and the Clippers didn’t immediately respond to TheWrap’s request for comment.
Here’s what perplexed Twitter users had to say:
congrats to the *spins game show wheel* los angeles clippers and their partnership with *tosses darts at wall chart* bumble on celebrating the life of *throws my lifeless body into the ocean* ayn rand! pic.twitter.com/GiJA6ZnxJG
— Erik Malinowski (@erikmal) March 9, 2018
the clippers really tried anne frank brought to you by bumble i feel a bit faint pic.twitter.com/UtywVXH9KK
— Natalie Weiner (@natalieweiner) March 9, 2018
the la clippers appear to have deleted their tweet celebrating ayn rand for international women's day
— mark (@kept_simple) March 9, 2018
This is the deleted Clippers/Bumble/Ayn Rand/Anne Frank/Maya Angelou tweet, clear evidence of a glitch in our reality simulation. pic.twitter.com/Nu8Vdmm94s
— Julia Wick (@sherlyholmes) March 9, 2018
The Clippers and Bumble could have, oh, I don’t know, celebrates women’s basketball players or something like that on International Women’s Day. But sure, I guess commercializing the powerhouse trio of Ayn Rand, Maya Angelou, and Anne Frank is another way to go.
— Lindsay Gibbs (@linzsports) March 9, 2018
Peter Thiel gets to town and boom – everything changes https://t.co/THrfR6DE2W
— Ashlee Vance (@valleyhack) March 9, 2018
The LA Clippers (that's a basketball team, non-Americans) combined a 16-year-old who was murdered in Bergen-Belsen and a dating app to 'celebrate' #IWD2018. Oh, and Ayn Rand and Maya Angelou. pic.twitter.com/0uSZulRQo0
— tomtivnan (@tomtivnan) March 9, 2018