The Los Angeles Rams and Los Angeles Chargers’ new NFL stadium at Hollywood Park is less than a year away from opening, and on Tuesday the teams announced American Airlines as the venue’s first official partner.
The stadium, located in Inglewood, California, is 75% complete and has already been named as the home of the Super Bowl in 2022, the College Football Playoff championship in 2023 and the opening and closing ceremonies for the 2028 Olympics.
Included in the 298-acre L.A. Stadium and Entertainment District (LASED) will be the American Airlines Plaza (pictured in a rendering below), a 2.5-acre two-level open-air space that serves as a main entrance into the stadium and performance venue, it was announced during Tuesday’s press conference on the stadium grounds. The Plaza will also be the main entry point into an adjacent VIP entrance, which opens into a three-level lobby inside the stadium.
The Rams and American Airlines already have a winning record of benefitting the community since they teamed up in 2016, including building playgrounds, rewarding fans with trips to games and flying the team to Super Bowl LIII. “We are looking forward to continuing to work together to inspire Angelenos to shine bright and reach new heights,” Kevin Demoff, Rams COO, said.
“As we continue Mr. [Stan] Kroenke’s vision to build the premier destination for sports and entertainment at Hollywood Park, we are proud to partner with an industry-leading business such as American Airlines,” Jason Gannon, managing director, LASED said. “We are both making investments in Los Angeles that will provide fans and customers an elevated experience as they travel, live, work and play.”
“Building the best stadium in the world brings with it the opportunity to partner with the best companies in the world,” A.G. Spanos, president of Business Operations for the Chargers, continued. “While both the Chargers and American Airlines seek to be best-in-class at what we do, what truly makes this partnership a perfect fit is our organizations’ commitment to the community. With these shared values as the foundation of this new partnership, we look forward to big things both in 2020 and for years to come.”
American Airlines will pay $90 million over 10 years for the naming rights of the Plaza, according to Bloomberg. It will stand 10 stories high, has a capacity of about 15,000 and will include a waterfall feature.
The $5 billion-stadium itself does not yet have a naming-rights partner.