The Los Angeles Rams and Los Angeles Chargers’ new NFL stadium at Hollywood Park is less than a year away from opening, and on Tuesday the teams announced American Airlines as the venue’s first official partner.
The stadium, located in Inglewood, California, is 75% complete and has already been named as the home of the Super Bowl in 2022, the College Football Playoff championship in 2023 and the opening and closing ceremonies for the 2028 Olympics.
Included in the 298-acre L.A. Stadium and Entertainment District (LASED) will be the American Airlines Plaza (pictured in a rendering below), a 2.5-acre two-level open-air space that serves as a main entrance into the stadium and performance venue, it was announced during Tuesday’s press conference on the stadium grounds. The Plaza will also be the main entry point into an adjacent VIP entrance, which opens into a three-level lobby inside the stadium.
The Rams and American Airlines already have a winning record of benefitting the community since they teamed up in 2016, including building playgrounds, rewarding fans with trips to games and flying the team to Super Bowl LIII. “We are looking forward to continuing to work together to inspire Angelenos to shine bright and reach new heights,” Kevin Demoff, Rams COO, said.
“As we continue Mr. [Stan] Kroenke’s vision to build the premier destination for sports and entertainment at Hollywood Park, we are proud to partner with an industry-leading business such as American Airlines,” Jason Gannon, managing director, LASED said. “We are both making investments in Los Angeles that will provide fans and customers an elevated experience as they travel, live, work and play.”
“Building the best stadium in the world brings with it the opportunity to partner with the best companies in the world,” A.G. Spanos, president of Business Operations for the Chargers, continued. “While both the Chargers and American Airlines seek to be best-in-class at what we do, what truly makes this partnership a perfect fit is our organizations’ commitment to the community. With these shared values as the foundation of this new partnership, we look forward to big things both in 2020 and for years to come.”
American Airlines will pay $90 million over 10 years for the naming rights of the Plaza, according to Bloomberg. It will stand 10 stories high, has a capacity of about 15,000 and will include a waterfall feature.
The $5 billion-stadium itself does not yet have a naming-rights partner.
15 Famous Los Angeles Rams Fans, From Ty Burrell to Bryan Cranston (Photos)
The home of Hollywood has a team back in the Super Bowl. On Feb. 3, the Los Angeles Rams will face the New England Patriots in Atlanta for the Big Game: Super Bowl LIII. Stars from film, TV and music will be cheering on the Rams as an LA team returns to the Super Bowl for the first time in 39 years. Some of them have long cheered for the Rams before the team left for St. Louis in 1994, while there are also some that have become passionate fans since the team's return in 2016.
If you're backing the Rams, or cheering against the Patriots, here is a look at some of the Hollywood stars who will be cheering right along with you. No VIP pass required.
Getty Images
Ty Burrell
Despite being born and raised in Oregon, the "Modern Family" star has long cheered for the Rams franchise. Burrell famously attended the Rams first game once the team returned to L.A. in 2016, just to leave at half time to rush to the Emmys.
Getty Images
Magic Johnson
The Lakers legend is a fan of all things Los Angeles, and that includes the Rams. When the Rams came over from St. Louis in 2016, Johnson became the first person to put his deposit down for season tickets, a fact the Rams confirmed on Twitter.
Getty Images
Terry Crews
Before making his way to Hollywood, the "Brooklyn 9-9" star began his career as a pro football player with the Rams back in 1991. Since he moved to acting, Crews has been seen cheering for the Rams from the stands.
Getty Images
Bryan Cranston
The "Breaking Bad" actor once loved watching the Rams growing up, but as he told NFL Network's "Good Morning Football" show in January 2018, he lost hope when the team moved to St. Louis. "It's like being dumped for another city!" Cranston said.
But Cranston is back on the bandwagon. "I was a little stand off-ish at first, but they won me back," he added.
TheWrap
Kendrick Lamar
The Pulitzer-winning rapper not only performed at the Rams' home opener in 2018, but he was also seen running routes on the Rams practice field in 2016.
Getty Images
Danny Trejo
The "Machete" and "Spy Kids" star is such a big Rams fan, his Trejo's Coffee & Donuts in Hollywood has started to sell L.A.-Rams themed donuts. But the fandom doesn't stop there. Trejo went on the Rich Eisen Show last October, recounting his childhood sneaking into the Coliseum to watch the Rams in the '50s.
Getty Images
Holly Robinson Peete
Hallmark's "Meet the Peetes" actress showed her Rams fandom when she shared a video on Twitter celebrating the win over the New Orleans Saints in the NFC championship game. Oh, did we mention her brother-in-law is Rams running back coach Skip Peete?
Getty Images
YG
Rapper YG was seen watching the Rams game against the Cowboys Jan. 12 alongside Cowboys fan Post Malone. "WHO’S HOUSE? RAMS HOUSE!!!!" the Compton native tweeted January 2019.
Photo by Harry How/Getty Images
Adam Carolla
The comedian and early podcast adopter is a Los Angeles native and an outspoken supporter of the team."THE RAMS ARE GOING TO THE SUPERBOWL!" Carolla wrote in an Instagram caption January 2019.
Getty Images
Taran Killam
The Former "SNL" cast member has been following the Rams' path to the Super Bowl closely on social media. "I think we ain’t done yet. #WhoseHouse @RamsNFL HOUSE" the actor/comedian tweeted after the Rams beat the Saints in the NFC championship game January 2019. He's no Johnny-come lately either: In December 2016, Killam even appeared on "Late Night With Seth Myers" wearing a light-up Rams sweater.
Getty Images
Nikki Sixx
The Motley Crue bassist can often be found wearing a Rams hat on his social media channels, but he's also an avid watcher of the team as well. "Some great football on this weekend," Sixx wrote on an Instagram caption January 2019. "I got my practice amp fired up, a metronome and the TV on. #losangeles @rams #GoRams. #BassPlayer"
Getty Images
Flea
The Red Hot Chili Peppers performed at the Rams halftime show during the first game of the Rams' 2016 season. If you have any doubts Flea just played for the money, he tweeted in September 2018, "I am a los Angeles rams man through and through..." Case closed.
Getty Images
Vince Staples
The Compton native worked with Nike in 2017 on the #WhoYouWith campaign. "I’m with the Los Angeles Rams. #WhoYouwith Nike Football #teamnike" the rapper's official Facebook page posted in September 2017.
Getty Images
Robert Patrick
You may have seen him try and defeat the Terminator as the shape-shifting T-1000, but the long-time actor has left that life behind to focus on bigger things: the Rams defeating the Patriots in the Super Bowl. "Bring on the @Patriots!!!! #win" he tweeted January 2018.
Getty Images
Tom Morello
The former Rage Against the Machine guitarist is now performing for the Atlas Underground, but one thing hasn't changed: He's a die-hard Rams fan. In January 2016, Morello posted a picture of himself on Instagram when he was only kid holding a Rams helmet. "Been a Rams fan my whole life," he wrote in the caption.
Getty Images
If you want to see what stars will be rooting against the Rams, check out this gallery of A-list Patriots fans.
1 of 17
Kendrick Lamar and Machete are among the stars that will be cheering for the Los Angeles Rams as they play this Sunday at Super Bowl 53
The home of Hollywood has a team back in the Super Bowl. On Feb. 3, the Los Angeles Rams will face the New England Patriots in Atlanta for the Big Game: Super Bowl LIII. Stars from film, TV and music will be cheering on the Rams as an LA team returns to the Super Bowl for the first time in 39 years. Some of them have long cheered for the Rams before the team left for St. Louis in 1994, while there are also some that have become passionate fans since the team's return in 2016.
If you're backing the Rams, or cheering against the Patriots, here is a look at some of the Hollywood stars who will be cheering right along with you. No VIP pass required.
Getty Images
Getty Images
