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Why Lady Gaga, Tom Brady and Melissa McCarthy Are TV’s Social Media MVPs of the Week

Discover the week’s most emotionally reacted-to TV personalities and characters

The Wrap has partnered with Canvs, a language analytics company that measures emotions around content, for a weekly look at some of the characters and personalities that have TV viewers the most worked up. The data below covers Feb. 1-7 and is drawn from the most emotionally reacted-to television shows, including broadcast, cable, streaming and PPV.

A pop goddess, a football superstar and a Sean Spicer impersonator had viewers talking passionately on social media over the past week:

Of the over 3.8 million Emotional Reactions (ERs) surrounding Super Bowl LI on Fox, 9.9 percent mentioned Lady Gaga. During a game where, for much of it, it looked liked the Atlanta Falcons would easily triumph over the New England Patriots, the halftime show garnered much of the conversation. From the pop star’s high-flying entrance to the medley of fan favorites, Gaga enchanted the crowd. Although some viewers thought her Super Bowl vibe was strange, the majority profusely tweeted their adoration for the singer and her music.

Patriots quarterback Tom Brady, meanwhile, captured 9.5 percent of the Super Bowl ERs. Fans professed love toward him particularly as New England made a comeback near the end of the game, with many using the descriptor “GOAT” (greatest of all time). That said, others shared their less-than-favorable opinions of him.

Of the 57,916 ERs surrounding NBC’s “Saturday Night Live” on Feb. 4, 27.8 percent of them mentioned Melissa McCarthy, who made a surprise guest appearance to play White House Press Secretary Sean Spicer. The eight-minute sketch parodied the rocky relationship that Spicer has developed with the press, much to viewers’ delight. This is yet another case of “SNL” prompting big buzz by poking fun at the Trump administration.