Laura Ingraham’s Fox News show lost more than half its commercials since last week, when Parkland shooting survivor David Hogg called on advertisers to boycott “The Ingraham Angle.”
From January 1, 2018 through March 28, Ingraham’s hour averaged 14 minutes and 33 seconds of paid commercial time, according to Kantar Media.
Her criticism on Wednesday, March 28 led Hogg to call for a boycott of sponsors of the show. That sparked an advertiser bailout, and on Thursday, “The Ingraham Angle” lost so many sponsors that it had only 8 minutes and 45 seconds of ad time — down 40 percent from average. She shed another minutes and 45 seconds the next night, leading to a total decline of 52 percent.
Ingraham lost five of her Top 20 advertisers: Bayer, Hulu, Johnson & Johnson, Liberty Mutual, and Wayfair.
Others that bailed include Entertainment Studios, Office Depot, Expedia, Principal Finance, Honda, Progressive Insurance, Jenny Craig, Ruby Tuesday, Jos A Bank, Stitch Fix, Nestle, TripAdvisor, and Nutrish.
In case you gave up Twitter for Lent, Parkland shooting survivor Hogg called for advertisers to boycott the Fox News show after she said the high schooler “whines about” college rejections.
“David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA…totally predictable given acceptance rates.),” she tweeted last week.
Ingraham’s comments were met with widespread criticism from many who took her tweet as mean-spirited. Several hours later, Hogg joined in, tweeting out a list of what he said were Ingraham’s top advertisers, and urging his Twitter followers to contact them.
Ingraham later apologized on Twitter, but that didn’t stop her advertisers’ flight.
“On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland,” she tweeted Thursday. “For the record, I believe my show was the first to feature David immediately after that horrific shooting and even noted how ‘poised’ he was given the tragedy. As always, he’s welcome to return to the show anytime for a productive discussion.”
Ingraham announced on Friday, at the end of a very rough week, that she was taking a vacation.
Laura Ingraham's 8 Biggest Feuds, from David Hogg to LeBron James (Photos)
Laura Ingraham lost eight sponsors from her Fox News show this week after criticizing Parkland shooting survivor and activist David Hogg. And it's not even the first time she's been at the center of a public feud this year. Here are several recent instances where Ingraham has taken to Twitter or to the air and stirred national attention.
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David Hogg
On March 28, Ingraham tweeted, "David Hogg by Rejected Four Colleges To Which He Applied and whines about it." Hogg then called for a boycott of 12 companies that advertise on Ingraham's show. Eight sponsors in all, Hulu, TripAdvisor, Wayfair, Nutrish, Expedia, Stitch Fix, Johnson & Johnson and Nestle pulled their ads from “The Ingraham Angle.” Ingraham issued an apology, but didn't address the topic on her show and hasn't yet deleted her original tweet. Hogg then told CNN that he plans to put even more pressure on Ingraham and others. “The fact that they’re going after us personally shows that what we’re doing is working. We have them scared and now we have to go even harder,” Hogg said.
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LeBron James
When NBA stars LeBron James and Kevin Durant made some anti-Trump remarks during an interview with ESPN's Cari Champion, Ingraham called James's comments "ignorant" and said, "You’re great players; no one voted for you. Millions elected Trump to be their coach. So keep the political commentary to yourself, or as someone once said, ‘shut up and dribble.'” Her statement earned a strong response from James, even though he said he didn't even know Ingraham's name. “I will not just shut up and dribble,” the Cleveland Cavaliers player said. “So, thank you, whatever her name is … I get to sit up here and talk about what’s really important and how I can help change kids." Ingraham issued a statement that there was no racial intent behind her words and that she has used the expression telling entertainers to "Shut Up" frequently in the past.
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Hillary Clinton
While speaking at the Republican National Convention, Ingraham was criticized for appearing to give the Nazi salute after her speech. She then dragged Hillary Clinton into the controversy, tweeting a collage of photos of Clinton also extending her hand in a similar fashion. "It's Hillary ... hands down!" "Duh … it’s a satiric response to the left-wing criticism of Laura’s wave last night. Desperate liberals,” Ingraham tweeted.
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Paul Ryan
Back in 2015 when Paul Ryan was being considered to be Speaker of the House, he said he would accept the job on the condition that "family comes first." "I cannot and I will not give up my family time," Ryan said. Ingraham tweeted, but later deleted, a criticism saying, "like no one has ever sacrificed family time to serve the country?" "Our country is in a crisis and we need Republican leaders willing to unconditionally offer their service to the country," she added in a separate tweet.
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Mika Brzezinski
Engaged hosts Mika Brzezinski and Joe Scarborough have a habit of getting flirty on "Morning Joe," and Ingraham finds it hilarious. On Feb. 8, Sean Hannity prepared to hand off the time Ingraham when she started twirling her hair, lilting her voice and doing her best flirty Brzenzski impression. “What, what Sean, you’re always right. No you’re always right. You. Are. Always. Right. I mean, really,” Ingraham said.
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Ed Schultz
Ingraham didn't start this fight. The MSNBC personality called Ingraham a "right-wing slut" on his radio show, a comment that earned him a week-long suspension from MSNBC. He apologized and called his comments "vile and inappropriate," and Ingraham accepted his apology. She even joked that Schultz used to be conservative. "We'll welcome you back with open arms," she said.
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Donald Trump
In the wake of Hurricane Harvey, Ingraham critiqued the president for leaving much of his executive branch understaffed. “We can all look at these horrific pictures, and we can conclude that a federal government does need staff," Ingraham said. Trump, a frequent viewer of "Fox & Friends," heard Ingraham's criticism of his administration loud and clear and responded to her directly on Twitter. "We are not looking to fill all of those positions. Don't need many of them — reduce size of government,” Trump tweeted.
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Shepard Smith
Fox News anchor Shepard Smith gave some pointed criticism to his colleagues, telling Time that he knows some of Fox's opinion shows are "strictly to be entertaining." "I don’t work there. I wouldn’t work there. I don’t want to sit around and yell at each other and talk about your philosophy and my philosophy. That sounds horrible to me.” Both Sean Hannity and Ingraham took issue with Smith's comments. "Always liked Shep, but his comments were inconsiderate & inaccurate. The hard working team at the Ingraham Angle does real reporting, develops impt sources and scores big interviews. Very proud of them," she tweeted.
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Host of ”The Ingraham Angle“ has also critiqued Paul Ryan, Donald Trump and Shepard Smith
Laura Ingraham lost eight sponsors from her Fox News show this week after criticizing Parkland shooting survivor and activist David Hogg. And it's not even the first time she's been at the center of a public feud this year. Here are several recent instances where Ingraham has taken to Twitter or to the air and stirred national attention.
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