Laura Ingraham’s Ratings Slip 9 Percent From Prior Night (When She Still Had All Her Sponsors)

Fox News 10 p.m. show can’t keep pace Thursday with Lawrence O’Donnell on MSNBC

Last Updated: March 31, 2018 @ 8:51 AM

Laura Ingraham has lost more than a dozen advertisers since Wednesday — and now she’s dropped some viewers, too.

Thursday’s “Ingraham Angle” drew 2.152 million total viewers, with 432,000 of them coming from the key 25-54 demographic. That’s down from her prior night’s haul, when the Fox News Channel personality averaged 2.289 million total viewers at 10 p.m., with 474,000 qualifying for the demo.

That Wednesday to Thursday demo drop comes out to minus 9 percent. In terms of overall audience members, Ingraham’s night-to-night decline rounds to minus 6 percent.

Go ahead and tweet about it, David Hogg. (He’s the Parkland, Florida, school shooting survivor who called for an advertiser boycott of Ingraham’s show after she made fun of the high schooler’s “whining” about not getting into his college of choice. His boycott call worked.)

Head-to-head MSNBC competitor Lawrence O’Donnell topped Ingraham last night, tallying 2.205 million total viewers and 473,000 demo members.

But hey, Ingraham still beat “CNN Tonight” on Thursday, which got just 839,000 total viewers and 309,000 in the demo. So there’s that.

Unfortunately, the most recent “Ingraham Angle” episode compares less favorably to her quarter-to-date or month-to-date averages.

Quarter-to-date (through March 25), Ingraham’s show has averaged 2.556 million total viewers, with 514,000 of them in the demo. This month alone, Ingraham is averaging 2.364 million overall audience members and 488,000 demo viewers.