At least one company, IAC, is boycotting “The Ingraham Angle” over its host Laura Ingraham’s comments about immigrant children separated from their parents, according to Politico.
The media company, which already stopped airing ads for Match.com after Parkland shooting survivor David Hogg’s previous advertiser boycott campaign, told Politico that it’s no longer running commercials for HomeAdvisor or Angie’s List. IAC did not immediately respond to TheWrap’s request for comment when asked if they had stopped advertising on the show.
During an interview with CNBC on Wednesday (watch the video above), IAC CEO Joey Levin intimated they were no longer going to run ads on Ingraham’s show. “Staying politically neutral is a hard thing to do, but I also think it’s an important thing to do,” he said, responding to a question of how his company deals with social-media driven boycott campaigns. “That’s not to say when we’re seeing things where our ads are, where things are being said that we are not happy with, that we won’t pull them, which is what we did in the case of that particular show.”
“There’s been no impact on our business and new advertisers continue to opt in for our powerful primetime line-up,” said a Fox News spokesperson.
According to data provided to TheWrap from ad-tracking firm Kantar Media, HomeAdvisor was the show’s third-most frequent advertiser over the previous two weeks, running 13 spots between June 4 and 15. The top two were Sandal’s Resorts (21 ads) and its offshoot brand, Beaches Resorts (16 ads).
The calls for another ad boycott began Tuesday morning when Hogg called for another boycott against Ingraham. He was responding to Ingraham’s comparison of immigration detention centers to “summer camp” and broadly brushed off the growing outrage in liberal media over the issue.
“So @IngrahamAngle we meet again. Who are you biggest advertisers now?” said the teenager in a tweet. In a followup, he also listed a series of new advertisers including Ace Hardware and John Deere.”
Later on Monday’s show, Ingraham explained her comments:
“Apparently there are a lot of people very upset because we referred to some of the detention facilities tonight as essentially like summer camps. The ‘San Diego Union Tribune’ today described the facilities as essentially like what you would expect at a boarding school. So I will stick to there are some of them like boarding schools. And I suggest that a lot of the folks who are worried about that spend more time in Central America. I have. And we should make adoption easier for American couples who want to adopt these kids who are true candidates for adoption because our policies don’t allow that. So let’s put our hearts out there for the kids in the right way. Take care of them the right way. Open your hearts and your homes to them.”
None of the other advertisers mentioned in Hogg’s tweet and his follow-up, including John Deere, SirusXM, Ace Hardware and Carfax, responded to TheWrap’s questions on whether they decided to pull their ads. Sandal’s Resorts was one of the companies Hogg cited and has continued to run multiple ads this week.
If we get these advertisers pulled maybe @Ingraham will have to become a camp counselor and learn how wrong she is.
1. @BeachesResorts & @SandalsResorts
5. IAC (Angie’s List, Home Advisor, Match)
— David Hogg (@davidhogg111) June 19, 2018
Over the prior four weeks, “The Ingraham Angle” has averaged nine minutes and 30 seconds of commercial time, according to Kantar. This past Monday, the show had 10 minutes and 45 seconds of ad time, but fell to seven minutes and 40 seconds on Tuesday, the most recent day Kantar could provide.
But on average, the two nights were near the recent trend line, so Kantar said it doesn’t ascribe any significance to Monday being relatively higher and Tuesday being relatively lower. It’s not uncommon for a show like “Ingraham” to have its ad load fluctuate by a few minutes from night to night.
The boycott is Hogg’s second stab at the conservative Fox News host. In March, the teenager launched his first boycott after Ingraham mocked him for failing to get into a number of universities he had applied to. The ensuing fallout sent dozens of advertisers fleeing. Ingraham apologized and then directly after took a vacation.
After Hogg’s initial call for a boycott, Ingraham’s ratings actually improved.