The NBA is teaming up with TNT to venture into the fashion world, and it’s trusting LeBron James to lead the charge.
The Cleveland Cavalier’s Springhill Production Company will executive produce “NBA All-Star All-Style,” which will air during All-Star Weekend on Feb. 14. at 6:30 p.m. ET after taping Feb. 13 inside New York’s Hammerstein Ballroom.
The one-hour show, described as a special showcase for the fashion-forward league and some of its marquee players and top personalities, will feature a runway competition scheduled to include James Harden, Klay Thompson, Chandler Parsons, DeMarcus Cousins, Zach LaVine and other NBA stars, along with supermodels and style experts.
Steve Mayer of IMG joins James as executive producer of the show, in association with Turner Sports, which will lend TNT analysts Charles Barkley and Kenny Smith as judges, alongside designer John Elliott, WNBA star Elena Delle Donne and GQ Style Editor Will Welch.
Former Los Angeles Laker Shaquille O’Neal will emcee, while comedian Kevin hart will provide commentary and conduct interviews backstage. John Wall will be a contributor to the show while Turner Sports style correspondent Damaris Lewis will host behind-the-scenes segments.
“The NBA and its players have always been at the forefront of style and entertainment and this show falls directly at that intersection of sports and pop culture,” Craig Barry, SVP of production and executive creative director of Turner Sports, said in a statement. “This will be a fun, innovative showcase, as an extension of All-Star weekend, that serves as a great opportunity to create an entertaining experience for passionate and casual fans of all ages.”