LeBron James Scores Unscripted CNBC Series

NBA star will help entrepreneurs as they try to revitalize areas of Cleveland

LeBron James

LeBron James has secured a new CNBC series called “Cleveland Hustles,” the network announced Thursday.

In the show, James and his longtime friend and business partner Maverick Carter will give four aspiring local entrepreneurs the chance to realize their own dreams while they help revitalize a neighborhood in Cleveland.

James and Carter will enlist the aid of four trusted business experts and associates who will invest in and mentor fledgling entrepreneurs who need a little jump start. The four successful businesses will provide jobs and services for neighborhoods that desperately need investment.

“Cleveland Hustles” is produced by SpringHill Entertainment and Magical Elves, with James and Carter as executive producers for SpringHill Entertainment and Dan Cutforth and Jane Lipsitz as executive producers for Magical Elves. The series is set to debut in summer 2016.

James has become increasingly involved in the entertainment industry as of late. He recently appeared in the Amy Schumer comedy blockbuster “Trainwreck” and signed a deal to develop movies and TV shows with Warner Bros. under his SpringHill Entertainment banner. He is also an executive producer on the Starz series “Survivor’s Remorse.”

In October, James signed on to executive produce a new game show called “The Wall” for NBC. Chris Hardwick will also executive produce, in addition to hosting the show.

In addition, CNBC unveiled plans for “The Partner,” a new series featuring businessman and investor Marcus Lemonis. In “The Partner,” also debuting in summer 2016, Lemonis searches for the perfect person to help him run the businesses that he has saved from the brink of disaster.