Lionsgate Set to Distribute CBS Films Starting With Teen Comedy ‘The DUFF’

Lionsgate will handle distribution and international sales; CBS Films will acquire/produce and market the movies

the DUFF

Lionsgate and CBS Films have formed a multi-year distribution partnership, starting next year with teen comedy “The DUFF.”

Under the agreement, CBS Films will acquire or produce the films, also handling the marketing, while Lionsgate takes care of multiplatform distribution and international sales. Ironically, the only exception to the international agreement is “The DUFF.”

The companies are also partnered in TVGN, which is currently being rebranded as POP. The two had previously teamed on “Salmon Fishing in the Yemen.”

“The DUFF” follows Bianca (Mae Whitman), a high school senior who is known by the student body as The DUFF (Designated Ugly Fat Friend) to her prettier, more popular friends. Coming out in early 2015, the film also stars Bella Thorne, Nick Eversman, Ken Jeong and Allison Janney.

“Making movies is only half of the equation — today’s marketplace demands a strategic approach to marketing and distribution that is fluid and creative, and no company has demonstrated more vision and innovation than Lionsgate,” CBS Films President Terry Press said. “As we build our homegrown slate and expand our efforts in the acquisition space, we’re thrilled to partner with the outstanding Lionsgate team on a plan that provides the flexibility to handle these ambitions.”

“CBS Films has emerged as a creative force that will serve as a commercially exciting and reliable source of quality mainstream theatrical releases for years to come,” said Lionsgate Co-Chief Operating Officer and Motion Picture Group President Steve Beeks. “Our partnership unites two companies with powerful brands, complementary strengths and similar entrepreneurial cultures in a distribution agreement that extends the terrific Lionsgate/CBS relationship.”