Maverick Apparel Says YouTuber Logan Paul ‘Hijacked’ Its Clothing Brand

Clothing firm also blasts YouTuber’s recent video as “repulsive, abhorrent and mutton-headed conduct”

Logan Paul Maverick
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Maverick Apparel to Logan Paul: Get our name off your clothing.

In a letter obtained by TheWrap, lawyers for the New York-based fashion company blasted the 22-year-old YouTube star for his infamous “suicide forest” video depicting the body of a man who hanged himself from a tree in Japan.

And Maverick Apparel said Paul has “hijacked” the Maverick name with his own “Maverick by Logan Paul” clothing, which Maverick Apparel called “confusingly similar” to its own trademark. The company demanded he stop using the “Maverick” name for his own brand.

“Maverick Apparel did not cater for its name being hijacked, in full, by a vlogger catering to his evident lowest common denominator narcissism and who champions his scrotal injuries as a badge of pride in his quest of making an historical record of inanity,” the letter said.

“Over these past months, Maverick Apparel has noticed a rapid and significant decline in its sales, reputation and goodwill of the Maverick Apparel brand as a direct result of your repulsive, abhorrent and mutton-headed conduct,” continued the letter.

“In choosing to promulgate yourself and your maw-wallop across social media and champion yourself as an object of ridicule, hatred and contempt, you have simultaneously infected and injured the good name of Maverick Apparel.”

Reps for Paul did not immediately respond to TheWrap’s request for comment.

Paul, a two-time 2017 Teen Choice Award winner, has come under intense fire this week after posting a video Sunday titled “We found a dead body in the Japanese suicide forest” that showed a corpse hanging from a tree in Aokigahara forest near Mt. Fuji.

He took down the clip a day later, when it had already garnered at least 6 million views, and has subsequently issued two apologies for the video. On Wednesday, he announced he was suspending his daily vlog posts indefinitely.