Judging by box office returns alone, Pixar’s animated feature “Coco” has proven to be quite a crowd pleaser. Still, there is a growing faction of people expressing their annoyance over the long, 21-minute “Frozen” short, “Olaf’s Frozen Adventure,” that plays right before the hit movie.
“My 8-year old nephew, after the excruciating 20 minute Frozen short in front of Coco: ‘Nobody asked for that,'” tweeted one moviegoer.
My 8-year old nephew, after the excruciating 20 minute Frozen short in front of Coco: “Nobody asked for that”
— Nicholas Gurewitch (@PerryFellow) November 25, 2017
“Dear @DisneyPixar: That Frozen thingamobob before @pixarcoco–which is lovely–isn’t a “short.” It’s a 22-minute mostly-Christmas special (which I’m sure you’ll air on TV for years to come) that I didn’t want or need,” wrote journalist Marc Bernardin.
Dear @DisneyPixar: That Frozen thingamobob before @pixarcoco–which is lovely–isn't a "short." It's a 22-minute mostly-Christmas special (which I'm sure you'll air on TV for years to come) that I didn't want or need.
— Marc Bernardin (@marcbernardin) November 28, 2017
Disney miscalculated their decision to make general audiences sit through what some are calling a 21-minute commercial for a “Frozen” sequel that is still two years away. Pixar shorts tend to be under ten minutes, however Disney doubled down its runtime for the new “Frozen” short, which some think was a marketing ploy to get audiences into the theaters.
“Making us endure Olaf’s Frozen Adventure to get to Coco is a metaphor for the Mexican American experience I just haven’t figured out how yet,” said another on Twitter.
making us endure Olaf's Frozen Adventure to get to Coco is a metaphor for the Mexican American experience I just haven't figured out how yet
— JuanPa (@jpbrammer) November 27, 2017
“This #OlafsFrozenAdventure short is absolutely painful to sit through. Get on with #Coco !!!” wrote one moviegoer.
The FROZEN short before COCO unforgivably stretches the definition of "short."
— AADowd (@AADowd) November 25, 2017
Here are more reactions to the lengthy short:
1. Pixar’s #Coco is even greater than I’d hoped.
2. Disney’s #OlafsFrozenAdventure pre-feature is far cringier than i could’ve possibly imagined.
— andropolis (@andropolis) November 26, 2017
LOL the theater has signs up warning people the FROZEN Short before COCO is 21 mins
— Jacob (@JEBermanator) November 24, 2017
Disney: No one is going to want to see a movie about a Mexican kid who searches for the spirit of his dead grandparent. Better put a 20-minute Olaf short on it to put butts in seats.
— Ryan W. Mead (@rwmead) November 26, 2017
Me, watching the six-hour Frozen "short" that played before Coco. pic.twitter.com/QDNVnQ15kn
— Andy Herren (@AndyHerren) November 26, 2017
Running Olaf's Frozen Adventure before CoCo was just weird. Lasted way longer than expected and had some thinking they were in the wrong movie. #OlafsFrozenAdventure
— Frazier Comma K (@papparotzi) November 26, 2017
“Frozen 2” is due out on Nov. 27, 2019. “Coco” is in theaters now.