Longtime Sony TV Marketing Chief Exits

Bob Oswaks had overseen division for nearly a decade

Longtime Sony Pictures TV marketing chief Bob Oswaks is leaving the company, a person familiar with the matter confirmed.

The decision to leave wasn’t his own, a source said. A Sony rep couldn’t immediately be reached for comment Wednesday morning.

Oswaks most recently oversaw the successful launch of the Sony-Harpo syndicated daytime hit "Dr. Oz," as well as the ongoing marketing of the Sony-distributed "Seinfeld." He joined the company in 2000 and was promoted to president of marketing less than two years ago, in June 2008.

He reported to Sony TV chief Steve Mosko, who had high praise for Oswaks at the time.

“Bob has taken marketing to the next level, embracing our new lines of business and executing new and interesting programs to talk to our audiences both within the entertainment community and across the many platforms that reach viewers,” Mosko said in 2008.

Oswaks is the second major Sony TV figure to depart this year. Longtime international chief Michael Grindon exited in February, several months after Mosko assumed control of the international division.