Think of it as "Superman Begins."
Soaring into theaters on the back of Christopher Nolan's Batman finale "The Dark Knight Rises," Warner Bros. is giving audiences their first look at its upcoming superhero reboot, "Man of Steel" with not one, but two trailers.
The images are essentially the same: gauzy looks at a farm and Superman's day job as a fisherman, but the narrations are different.
In one, Russell Crowe who plays Jor-El, the biological father of the famous defender of "Truth, Justice, and the American Way," rhapsodizes that Superman will "give the people an ideal to strive towards…in time, you will help them accomplish wonders."
In the other, Kevin Costner, who is taking on the role of Superman's adoptive father Jonathan Kent, says, "One day, you're going to have to make a choice. You'll have to decide what kind of man you want to grow up to be. Whoever that man is, good character or bad, is going to change the world."
Rev up the inspirational music and a dramatic shot of Henry Cavill as Superman cutting through the sky.
Directed by Zack Snyder ("300") and produced by Nolan, "Man of Steel" hits theaters in Summer 2013.