Mastering the Ins and Outs of Building Linear OTT Channels

OTT tips and tricks from VRV’s Arlen Marmel, Xumo’s Anthony Layser and former Pluto TV exec George Rausch

There are currently more than 200 OTT services floating around the U.S. and one new trend that is popping up among them is the emergence of linear channels. What broadcasters accomplish with a full-time 50-100 person staff, OTT companies are now attempting to do on a smaller budget and a smaller team. But for any OTT business considering to jump into linear, here are some key items to consider:

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