Pattiz addresses the 2016 incident with Heather McDonald, plus the difference between radio and podcast success
Even after a half century of work in the radio and podcasting business, PodcastOne CEO Norm Pattiz is still looking for his next crowning achievement: the second podcast boom, which Pattiz estimates will take place in the next few years and make podcasting a multibillion-dollar industry.
“There’s going to be a point, when podcasts become a line item in overall media budgets and plans. That’s when you’ll see the business really explode,” Pattiz told TheWrap.
Pattiz founded the podcast network PodcastOne in 2013 with a focus on celebrity or influencer podcasts. Some of its first podcasts were hosted by former WWE wrestler “Stone Cold” Steve Austin and former NBA All-Star Shaquille O’Neal.