Tech duopoly controls more than 60 percent of all global online advertising — a dominance that’s projected to only grow in the next three years
The digital advertising world is still dominated by two companies: Google and Facebook.
That much is clear after both tech giants reported fourth quarter earnings in the last week, providing a full look at their 2018 ad sales in the process. And the results from “the duopoly,” as the two firms have been dubbed, were staggering.
Facebook’s ad revenue increased 37 percent year-over-year, hitting $55 billion. Those gains came as the social network battled a string of well-chronicled data scandals, including its admission it gave partners like Spotify and Netflix special access to private user messages.
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Google’s strength was even more...