Blend, a messaging app, has blocked all content from Breitbart News from being shared on its platform, the company announced on Wednesday.
The company’s engineering team has developed technology that will prohibit content from Breitbart to be shared among Blend’s Genies community, which includes more than one million users.
“With all current events going on and conversations around real and fake media, we’re going to be examining sources of content that our Genies are sharing. We’ve decided as a team to eliminate Breitbart starting today,” Blend CEO Akash Nigam said.
Blend’s Genies product is a bot-like media option that customizes content geared for specific users — unless the user is a fan of Breitbart, that is.
Breitbart is widely considered to be a platform for views held by the alt-right. Former White House chief strategist Steve Bannon returned to his position as head of the news organization after he left the Trump Administration earlier this month.
Bannon said last week he’d return to Breitbart News and will go to “war for Trump against his opponents.”
However, Blend users will not be able to see the content that Bannon’s staff creates.
Six-time NBA All-Star Russell Westbrook recently invested in Blend, which has roughly 30 employees and targets younger users. The San Francisco-based company has other high-profile investors, including CAA Ventures, Foundation Capital, Joe Montana’s Liquid2VC, Trinity Ventures, Lerer Ventures, David Tosco’s BoxGroup, Management 360 and former Legendary CEO Thomas Tull.
“As a team, we’re focused on creating news content that is easy to share and consume for generations Y & Z,” Nigam said.
Breitbart declined comment when reached by TheWrap.
16 'Morning Joe' Trump Insults That Got Personal, From 'Schmuck' to 'Jackass' (Photos)
President Trump recently received a ton of criticism for sending out a pair of tweets about MSNBC's "Morning Joe" hosts “Psycho” Joe Scarborough and “low I.Q. Crazy” Mika Brzezinski.
“She was bleeding badly from a face-lift,” he wrote of an encounter with Brzezinski he claims he had in Florida weeks before his inauguration.
While nothing can justify the president mocking a woman's appearance, the "Morning Joe" duo have been attacking Trump for months.
Check out 16 recent times the MSNBC stars said something that Trump could have taken personally.
They compared him to Kim Jong-un
“This is unprecedented, to have a president who behaves this way,” Brzezinski said on June 23. “It does feel like a developing dictatorship."
Brzezinski said what Bill Clinton was to sex, Trump is to "decency"
"What Bill Clinton did to the issue of sex to an entire generation, I believe this president is doing on issues of decency, on issues of conspiracy theories, on issues of fake news," Brzezinski said in June 15. "I think it's that simple and we're desensitized if we even argue it."
"If the president seems delusional about his accomplishments, you can point no further than that room," Brzezinski said in June 14. "There are no real men in the inner circle of the White House... none at all."
“Donald Trump, again, being a schmuck, thinking he can buy people’s integrity by inviting them over to the White House and wowing them,” Scarborough said on June 7 when discussing a dinner party at the White House. “That’s how he thinks. I know that first hand.”
Scarborough said Trump “is not a sane, rational human being”
“If any CEO, in a Fortune 500 company, was behaving this way, he or she would be removed immediately… they would take him out, he would have psychiatric evaluation and he would no longer be the CEO,” Scarborough said on June 6.
Scarborough called Trump a “bumbling dope” on May 11 because of the way a meeting with Russia’s Foreign Minister was handled.
“Looking at the front pages of the newspapers here… The Wall Street Journal also, you look, of course, at pictures. The shameful picture where the United States press corps was kept out but the Russians were allowed in,” Scarborough said while holding up the paper.
Scarborough slammed Trump on March 31, saying that Russians are lucky that POTUS is “stupid enough” to pick up their fake news.
“We’re obsessed on how the Russians have hacked, how the Russians have tried to impact this, how the Russians have tried to impact the White House,” Scarborough said. “We’re really just playing into their hands.”