Is MGM Really for Sale or Just Testing the Market?

“It’s all-out streaming wars now, and exclusive content is the primary differentiator,” one insider says

Is MGM really for sale, or is the studio just looking to boost its value at a time when disruption has roiled Hollywood?

An insider confirmed that the movie studio, which has a market value of about $5.5 billion, “is in play.” The Wall Street Journal, which broke the news on Monday, reported that MGM has hired Morgan Stanley and LionTree LLC to launch a formal sale process. But entertainment industry watchers are divided over whether the storied studio will go through with a sale as the streaming competition is at a fever pitch, or is instead looking to increase the perceived value of its individual assets, including the lucrative James Bond franchise.

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Diane Haithman

Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman