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Millennium Acquires Digital Distributor Amplify in LA

Amplify’s Logan Mulvey joins Millennium as SVP of Digital Distribution

Millennium Entertainment has acquired operations of the Los Angeles offices of Amplify, the multi-platform distribution company, the companies announced Friday.

As part of the deal, Amplify’s Logan Mulvey will serve as Millennium’s Senior Vice President of Digital Distribution, effective immediately. Mulvey has served as CEO of Amplify for the past year, overseeing acquisitions, business development, sales, and overall strategy.

Amplify’s L.A.-based employees will join Millennium Entertainment in various roles within marketing and digital distribution. Amplify will also continue to operate exclusively from New York as a theatrical and digital content distribution company. The deal was negotiated by Preferred Ventures Managing Partner Kevin Iwashina on behalf of Amplify, and Millennium Entertainment CEO Bill Lee.

“Acquiring Amplify’s Los Angeles operation allows us to further enhance our premiere digital service which will maximize digital opportunities for Millennium,” Millennium Entertainment CEO Bill Lee said in a statement. “We’re excited to welcome Logan and his Los Angeles team to the family.”

In August, the management team of Millennium Entertainment, led by Lee, and Virgo Investment Group LLC, a private investment firm, partnered to acquire the Millennium Entertainment catalog assets and film distribution platform from a consortium of investors.

As a part of the transaction, Millennium Entertainment will undergo a name change in the coming months.