CBS chief Leslie Moonves is setting the bar high for the folks who run his broadcast network.
Speaking at a Bank of America Merrill Lynch conference, Moonves predicted another strong season for the Eye network.
"I am very bullish about out schedule," he said. "There’s very little risk in our schedule. And with what NBC did at 10 p.m. (with Jay Leno), there are going to be some eyeballs… that will come over to watch shows like ‘CSI’."
Because of the network’s predicted success, "I’m anticipating fourth quarter scatter (advertising) will be up," Moonves added. "I feel very confident we’re going to do well."
During his session, Moonves also:
–Noted that CBS brought in "over $30 million in revenue" from March Madness streaming.
–Said that presales for the CBS broadcast of January’s Super Bowl "are going well." MediaWeek reported last month that the game was already 65 percent sold.
–Declared that he didn’t see CBS making any big deals in the near future. "I don’t see us doing anything major in terms of acquisitions," he said.
