Their clients include Macklemore &
“Peter and James are known for their keen eye for talent and their ability to architect careers,” said WME music partner Sara Newkirk. “They are dynamic additions to our group as we continue to build upon our world class team of agents and artists.”
“I am thrilled and look forward to be joining the incredible team at WME,” said Schwartz. “I started my career in the agent trainee program at William Morris, so this is really full circle for me. I am confident this is going to be a great move for me and my clients, and am excited for what the future holds.”
“I’m extremely excited about joining WME and look forward to being a huge asset to the company,” said Rubin. “Their amazing roster and ability to grow the live touring business for artists is something I look forward to being a part of for many years to come.”
Schwartz joins WME from The Agency Group, where he served as VP and head of urban music — overseeing daily operations and booking nearly 25,000 shows and hundreds of tours domestically and internationally. He joined The Agency Group in 1993 and was an integral part of the growth of the company. Prior to that, Schwartz spent two years at the William Morris Agency as an agent trainee.
Joining WME from The Agency Group in London, Rubin headed up the International Division for Urban Touring and specialized in breaking artists in international markets. He joined The Agency Group in 2008 and grew his roster all the way from club tours to arena level artists. Rubin began his career in the industry as a hip hop/urban promoter in 2001, and toured U.S. and UK artists across Australia, New Zealand, and Asia under his own company Melting Pot Productions. He will continue to focus on the international marketplace for WME.
Schwartz and Rubin’s arrivals to WME follow the agency’s recent acquisition of leading Australian booking agency Artist Voice. WME was also named Music Agency of the Year by industry trade Pollstar.