NAB: Avid Unveils New Tools For Production Efficiency

And it’s amazing, folks

NAB is underway in Las Vegas, where Avid introduced the new ISIS 2500 near line shared storage system to the Avid Storage Suite, which offers greater storage capacity and performance for demanding broadcast and post-production environments.

Avid’s next-generation ISIS 2500 represents the continuing innovation of the company’s industry-standard storage systems. ISIS 2500 makes it easier to house and monetize media, helping broadcast and post organizations achieve the streamlined and accelerated workflows they need to create, deliver, and monetize higher-quality, inspiring content. In addition, Avid announced that the entire ISIS Storage family now supports collaborative 4K workflows.

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ISIS 2500, the successor to ISIS 2000, is part of the Avid Storage Suite, a new grouping of products that includes the company’s proven and trusted online storage, nearline storage, and ingest/playout solutions. Operating on the open, extensible, and customizable Avid

MediaCentral Platform, ISIS 2500 provides exceptional scalability, performance, media access, sharing, and protection.

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“Broadcast and post-production organizations are facing relentless pressure to accelerate content production while simultaneously increasing operational efficiency and controlling costs,” said Chris Gahagan, senior vice president of Products and Technology at Avid. “ISIS 2500 offers increased storage capacity and performance over the ISIS 2000, helping customers to streamline media production and easily house and monetize media, even in the most demanding environments.”

Per its press site, NAB Show is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 93,000 attendees from 156 countries and more than 1,550 exhibitors, NAB Show bills itself as the ultimate marketplace for digital media and entertainment. It’s produced by the National Association of Broadcasters.