NBC has promoted George Cheeks to President of Business Affairs and Late Night Programming, the network announced Tuesday.
Cheeks has served as Executive Vice President of Business Affairs and Late Night at NBC since 2014, having joined the company in 2012.
“George is an enormous asset to this company and one of the most business savvy executives I know,” NBC Chairman Robert Greenblatt said in a statement. “He’s been vital to our continued growth at NBC in primetime and late night, which has brought us back to a leadership position among the broadcast networks. He has been a meaningful partner to me personally as well as to our incredible late-night talent, and his deep industry expertise and unique ability to close even the most complicated deals makes him our secret weapon. I’m thrilled George wants to continue to be a part of this winning team for the future.”
In his new role, Cheeks will oversee all late-night programming for NBC’s franchises that include “Saturday Night Live,” “The Tonight Show Starring Jimmy Fallon,” “Late Night With Seth Meyers” and “Last Call With Carson Daly.” He will also continue to have oversight over business affairs for NBC Entertainment, music services for the NBCUniversal television portfolio, and production operations for Universal Television and Universal Cable Productions.
Prior to NBC, Cheeks spent 14 years at Viacom, beginning in 1998 as Senior Counsel for MTV Networks in Business and Legal Affairs for the Nickelodeon Group, ultimately rising to Executive Vice President, Business Affairs and General Counsel, Viacom Music and Entertainment Groups, Content Distribution & Marketing and Head of Standards & Practices for Viacom Media Networks.