At long last, you’ll finally be able to stream “Sunday Night Football” while making a second-quarter beer run.
NBCUniversal announced on Monday the network has acquired the rights to start streaming the biggest sports show on television each week with its “TV Everywhere” app, beginning in 2018.
Fans have been able to stream it on their computers or tablets, but watching from their phones had been missing from the equation. The announcement follows Verizon’s five-year, $1.5 billion deal inked with the NFL last week to bring mobile streaming to the forefront.
“This is an exciting day for NBC Sports. We have been streaming ‘Sunday Night Football’ on numerous platforms since 2008, but as a result of this agreement, 2018 will be the first time we can stream primetime television’s No. 1 show on all digital platforms, creating a more seamless viewing experience for NFL fans,” said NBC Sports Executive Vice President Rick Cordella in a statement. “In addition to fans, this mobile agreement benefits our distribution partners, local affiliates, and advertisers, as it significantly extends ‘SNF’‘s digital reach.”
“Sunday Night Football” continues to dominate the ratings, with more than 14.2 million viewers tuning in last night, but the shift to mobile streaming will give NBC another avenue to grab ad dollars.