NBC’s ‘Today’ Demo Victory Streak Over ‘Good Morning America’ Reaches One Month

NBC morning show’s fourth consecutive weekly victory over ABC is longest streak in three years

Today Show
NBC News/Today Show

NBC’s “Today” show continued its demo winning streak over ABC’s “Good Morning America,” marking one month on top in the advertiser-coveted 25-54 demo.

For the week of Sept. 21, when TV news seized on Pope Francis’ visit to America, “Today” drew 1,681,000 demo viewers compared to GMA’s 1,527,000 demo viewers.

The victory marked the NBC morning show’s longest streak in three years and biggest margin of victory since the Sochi Olympics in February 2014. It should be noted two of last week’s days were not fully rated.

GMA is still far out in front in total viewers, attracting 4,714,000 viewers compared to the “Today” show’s 4,268,000 viewers.

Consistent demo victories are typically the first ratings sign that a sea change in total viewers is in play. Add in the 2016 presidential campaign and the morning-show battle will continue to be one to watch.