An op-ed in The New York Times in which regular contributor Lindy West calls out Ivanka Trump for being more a "logo" than a person, is making waves online.
The piece, published Wednesday, highlights the first daughter's inability to stand up for the one issue -- gender pay equality -- that she seemed even a little serious about on her father's campaign trail. Yet, as West points out, Ivanka "endorsed the decision to abandon an Obama-era initiative, set to go into effect next spring, requiring federal contractors and companies above a certain size to report salary data."
In a statement, Donald Trump said that "the proposed policy would not yield the intended results," thus abandoning any hope that Ivanka's presence in the White House will effect any influence over the president. That, ladies and gentlemen, West says, is the "Ivanka Guarantee."
The piece contains gems like this: "Ms. Trump's self-professed commitment to corporate gender parity (about as milquetoast as feminism gets, but in Trump's America, radicalism is relative) was trotted out incessantly during the campaign, especially as an antidote to her father's self-professed commitment to nonconsensually sticking his hands on women's genitals."
And this: "You'd think that a passionate anti-wage-gap crusader like Ms. Trump would relish a broad, ever-expanding data set illuminating her pet issue so that she could go after it with laser focus, but no. She is even more devoted than that. She hates the gender wage gap so much, she can't even stand to know anything about it. Some heroes wear capelets."
West says that Ivanka has "has played her role" of "liberal America's consolation prize, like a Christmas present from an absentee dad plunked on the doormat in February" dutifully, "pretending to care about women's upward mobility just enough to soothe the complacent and provide plausible deniability for her father."
West goes on, arguing that for anyone still holding out hope that the purveyor of shoes will ever come through, they can stop now.
"Coming through isn't her function," West wrote. "She is more a logo than a person, a scarecrow stuffed with branding, an heiress-turned-model-turned-multimillionaire's-wife playacting as an authority on the challenges facing working women so that she can sell more pastel sheath dresses."
West ends her piece on this note: "Ms. Trump isn't anomalous; she's emblematic. Don't waste your time parsing what they say; spend it fighting what they do."
Before fighting the Trump administration, many online have taken to Twitter to, well, "parse what they say." Have a look at the reactions below; several users give their own take on "The Ivanka Trump Guarantee."
The Ivanka Trump Guarantee is that she will do everything in her power to line her own pockets with whatever she can steal from yours.
— Keara Caston (@KDCaston) September 6, 2017
The Ivanka Trump Guarantee She sells quality, only the highest quality. pic.twitter.com/rwMUrFQa0x
— Margo (@jjeff14) September 6, 2017
As a Jew I'll never speak out against the white supremacy bc it could lose my dad votes & I profit off him. The Ivanka Trump Guarantee
— SAM6 (@travelong6) September 6, 2017
The Ivanka Trump Guarantee: "I promise to pretend to care about stuff customers of Ivanka© Trump™ clothing really care about. XOXO Ivanka©" pic.twitter.com/6dC2Xso3dZ
— Mrs. Betty Bowers (@BettyBowers) September 6, 2017
"The Ivanka Trump Guarantee"
Thank you China for approving those Trademarks I wanted!
I'll keep having my products made in your country
— Mompreneur (@Mompreneur_of_3) September 6, 2017
The Ivanka Trump Guarantee is that if given a choice, Ivanka will always make the wrong one. pic.twitter.com/9i9j2T6Fnx
— Take Ivanka to Work (@IvankaToWorkDay) September 6, 2017
The Ivanka Trump Guarantee is all of her advocacy is empty, since she's only serving in the gov't, because her father has a crush on her.
— Resistance Zone ✊ (@ResistanceZone) September 6, 2017
Pretending to be an advocate for women & children in order to sell knock-off shoes made by slave-labor?
That's The Ivanka Trump Guarantee! pic.twitter.com/UjkWAlYxdF
— Fiona Adorno (@FionaAdorno) September 6, 2017
"The Ivanka Trump Guarantee" It's not a broken promise if you had your fingers crossed behind your back the whole time
— WildefangProductions (@WildefangProd) September 6, 2017