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News Corp. Acquires India-Based BigDecisions.Com

Rupert Murdoch’s company buys interactive business analytics company

News Corp acquired India-based BigDecisions.com, the two companies announced Friday.

The interactive business analytics company based in India offers companies and consumers information and analysis on everything from life and health insurance to family planning and saving for children’s education.

It does so through sophisticated algorithms and data, offering advanced decision-making tools. With the acquisition, News Corp. also gets the site’s parent company, FinDirect Services Pvt Ltd.

“Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data,” said Robert Thomson, Chief Executive of News Corp. “BigDecisions.com will help Indians make the most important decisions by using accurate information tailored to their personal needs. This platform will be high quality, privacy-protected and easy-to-use.”