The NHL is officially in the podcast game.
“Puck Culture” is a new weekly NHL podcast series premiering on Wednesday, Oct. 30, that will focus on what’s happening in hockey both on and off the ice, the league announced on Tuesday.
Host Jackie Redmond will be joined by a rotation of co-hosts from the NHL Network for the 30-40 minute episodes.
“We have found great success with original content that combines hockey with pop culture,” NHL chief content officer and executive vice president Steve Mayer, tells TheWrap. “The positive response from avid and casual hockey fans to ‘Celebrity Wrap,’ our red carpet series, inspired us to double-down with the ‘Puck Culture’ podcasts.
“We have discovered so many from the worlds of music, television and film who love the NHL. Puck culture will allow our fans to hear from these passionate celebrities.”
Rather than simply breaking down the Xs and Os, the series will talk to NHL players and alumni, super hockey fans and celebrities. It is one of six podcasts the NHL has launched in the past year with additional podcasts expected later this season.
“Puck Culture” will also compliment the NHL’s “Celebrity Wrap” series that launched last year, which has featured Hollywood stars such as Keanu Reeves, Sophie Turner, Chloe Grace Moretz, Seth Rogen and Mike Tyson talking about their love of hockey. To date, the video series has generated more than 12.8M views across the NHL’s YouTube, Twitter, Facebook and IG channels.
The NHL recently announced a two-year, cross-platform marketing and promotional partnership with five-time Grammy Award-winning band Green Day, with their song “Fire, Ready, Aim” serving as the opening theme song for NBCSN’s “Wednesday Night Hockey” game broadcasts.
Songs from the band’s upcoming album will be featured across the NHL’s multimedia platforms, in-arena during games and at various NHL marquee events. The band will also perform at the 2020 Honda NHL All-Star Weekend in St. Louis, Missouri.
“Puck Culture” will be available at NHL.com/Podcasts as well as multiple iOS and Android podcast Apps, including Apple Podcasts, Spotify, Stitcher, Google Podcasts and TuneIn Radio.