Nicole Richie Plans to Release a ‘Conscious Trap’ Album Under the Name Nikki Fre$h

Power Women Summit 2019: “It’s a new genre, I made it up,” TV personality says

Last Updated: October 28, 2019 @ 9:59 AM

Nicole Richie is releasing a rap album. And not just any rap album but what she called a “conscious trap album” under the name Nikki Fre$h, the TV personality said Friday at WrapWomen’s second annual Power Women Summit, held at the Fairmont Miramar Hotel in Santa Monica on Oct. 25.

Richie describes Nikki Fre$h as an alter ego who frequently appears when she’s making up songs in her garden. “It doubles as my gardening stage name and my ’90s hip-hop stage name. The two gel together when I’m in the garden,” Richie said. Though Nikki Fre$h has made frequent appearances on Richie’s Instagram stories, Richie said she’s releasing her first album under the name soon.

“It’s a conscious trap album, and if you’re wondering what that is, it’s a new genre, I made it up,” said Richie, smiling. “It’s going to be a dope album about organic living and growing your own fruits and vegetables.”

The reality TV alum and actress also talked about her work as the founder and creative director of House of Harlow 1960, a fashion label offers a range of ready-to-wear, jewelry, eyewear, footwear and handbags. She launched a second brand, Honey Minx, in 2018, which sells loungewear, headwraps, jewelry, accessories, home and beauty products.

The Power Women Summit, presented by WrapWomen Foundation, the nonprofit arm of TheWrap, provides two days of education, mentorship, workshops and networking to promote the goal of greater women’s leadership in the industry, in addition to gender balance in media, entertainment and technology overall.

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