Nielsen Promotes Steve Hasker to COO

Global president will assume new role on Jan. 1

Steve Hasker Nielsen

TV Ratings giant Nielsen has promoted Global President Steve Hasker to chief operating officer, effective Jan. 1, 2016.

In addition to his existing responsibilities for Nielsen’s U.S. Media business and oversight of the product teams for both the consumer and media businesses, Hasker will now have added responsibility for all commercial activities across the company’s Watch and Buy segments globally.

“Steve has made significant and crucial contributions to our business – the most recent of which is his stewardship of our Total Audience framework,” said Nielsen CEO Mitch Barns. “His ability to look across a landscape and understand not only the complexity but also the opportunity is key to our business and that of our clients.”

Hasker joined Nielsen in 2009 from McKinsey & Company, where he was a partner in McKinsey’s Global Media, Entertainment and Information practice. In that role, Steve was responsible for serving clients on issues of strategy, growth and innovation in television, syndicated information, filmed entertainment, sports and digital advertising.

He joined McKinsey in 1998 and spent three years on the Partner Election Committee at the firm. Prior to McKinsey, Hasker spent five years in several financial roles in the U.S., Russia and Australia.

Hasker holds an undergraduate economics degree from the University of Melbourne and has an MBA and a Master’s in International Affairs, both with honors, from Columbia University.