Facebook Watch’s interactive game show “Confetti” is getting an international makeover. The series, which was originally created by Insider through a partnership with ThumbCandy, a division of B-17 Entertainment, is making five new local versions of its shows for India, Thailand, Philippines and Vietnam.
The rollout of these new markets will begin in the U.K. and be produced by Fremantle’s Thames — producer of “The X Factor” and “Got Talent.” Additional markets will follow, all premiering before the end of the year.
Launched in June, “Confetti” is a live interactive game show that offers players cash prizes. Since its launch in the U.S., the series’ show page has garnered a following of 200,000, with each episode attracting 90-200,000 contestants. The introduction of the game show was part of a push by Facebook to give its publishers more tools to interact with their audiences, whether through polling, quiz questions or other challenges.
“‘Confetti’ has shown us the power of combining traditional entertainment formats with the social, people-centric advantages of video on Facebook. People who played with their friends were significantly more likely to tune in to the next episode and play again versus people who played alone,” said Matthew Henick, head of content strategy & planning, Facebook. “It made perfect sense to partner with Fremantle, a leader in the gameshow space, to bring ‘Confetti’ to audiences around the world. We are also incredibly excited to take all of the tools that we developed for ‘Confetti’ and give them to our global partners to create their own community-driven reinventions of the game show.”
“We’re excited to combine our market-leading expertise as entertainment producers with Facebook’s global community to evolve the gameshow for new audiences around the world,” added Rob Clark, director, global entertainment, Fremantle. “Our family of producers give us the reach and ability to customize the show for local audiences.”
The partnership marks the latest international deal following the launch of Facebook Watch globally in August, including a partnership with MTV Studios to bring a re-imagined, local versions of “The Real World” to the US, Mexico and Thailand.