Exec previously served as EVP of strategic marketing for Warner Records
Paradigm on Friday announced that former Warner Music exec Lori Feldman will join the agency as chief marketing officer, overseeing marketing and branding initiatives across all business units.
In the newly created role, Feldman will lead brand partnerships and marketing efforts for clients in the music area and will focus on enhanced brand and partnership opportunities for the agency’s talent and literary clients. Feldman begins her role on Sept. 9 in the agency’s New York office.
Feldman most recently served as EVP of strategic marketing at Warner Records, leading a team that created marketing platforms and commercial opportunities for the label’s artists. Feldman got her start in college marketing and video promotion at Virgin Records before moving to Warner Bros. Records in 1995.
During her time at Warner, she led video marketing and founded the label’s first-ever sync department, representing the Warner roster to film, television, ad agency and gaming clients, as well as executive producing select soundtracks for film and television, before being named EVP of strategic marketing in 2012.
“The appointment of Lori as our CMO underscores our commitment to expanding our already successful branding and marketing groups,” Paradigm chairman and CEO Sam Gores said in a statement. “She is an innovative thinker with vast experience working with artists and brands to create cultural moments that resonate around the world. Her global approach makes her the perfect person to expand our marketing and branding competencies and build on our commitment to artists and the art they create.”
“Paradigm has one of the best reputations in the industry for putting clients at the center of their business. I’m thrilled to get to work with all of my Paradigm colleagues and their exceptionally talented television, film, theater and music clients,” Feldman said. “Paradigm has given me an incredible opportunity to be a driving force in growing the Paradigm branding and marketing platform, and I can’t wait to get started.”