People’s ‘Sexiest Man Alive’ Times Square Billboard Will Feature Fan Photos From Twitter (Exclusive)

The publication will give Twitter users a chance to appear on a billboard at 43rd and Broadway to help promote the popular issue

Last Updated: November 17, 2014 @ 9:10 AM

This Wednesday, People magazine will promote their annual “Sexiest Man Alive” issue with a Times Square billboard set to feature photos from Twitter users, TheWrap has learned.

In a promotional effort with Fox’s forthcoming drama “Empire,” users can tweet selfies with the hashtag “#SMA2014” for a chance to be superimposed onto the popular cover and splayed across a billboard at 43rd and Broadway.

Both men and women can send in shots, as the final image will also carry an “Empire” branded logo of “Dangerously Sexy.” Fan-submitted photos will also be featured in a gallery on People.com.

On “Jimmy Kimmel Live” the Tuesday evening before, host Kimmel will reveal this year’s coverboy and nab the first interview of his 12-month reign. Recent Sexiest Men Alive include Adam Levine, Channing Tatum and Bradley Cooper.

The issue ranks among the celeb mag’s best-selling, and counts a sister franchise in the “Most Beautiful” list.  “Empire,” which hits Fox in January from Lee Daniels and executive producer Brain Grazer, chronicles a music dynasty led Terrence Howard and Taraji P. Henson.

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