This Wednesday, People magazine will promote their annual “Sexiest Man Alive” issue with a Times Square billboard set to feature photos from Twitter users, TheWrap has learned.
In a promotional effort with Fox’s forthcoming drama “Empire,” users can tweet selfies with the hashtag “#SMA2014” for a chance to be superimposed onto the popular cover and splayed across a billboard at 43rd and Broadway.
On “Jimmy Kimmel Live” the Tuesday evening before, host Kimmel will reveal this year’s coverboy and nab the first interview of his 12-month reign. Recent Sexiest Men Alive include Adam Levine, Channing Tatum and Bradley Cooper.
The issue ranks among the celeb mag’s best-selling, and counts a sister franchise in the “Most Beautiful” list. “Empire,” which hits Fox in January from Lee Daniels and executive producer Brain Grazer, chronicles a music dynasty led Terrence Howard and Taraji P. Henson.