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Pepsi and Peeps Team Up for Marshmallow-Flavored Soda – and No, It’s Not Called Peepsi

This just might be the sweetest drink ever created

If you had Peeps-flavored Pepsi on your 2021 bingo card, congratulations, you get to scratch it off (and you’re weirdly prescient!). It’s true — Pepsi and Peeps are teaming up to release a marshmallow-flavored drink.

Pepsi made the announcement via Twitter on Thursday, posting a short video captioned, “Shout out to all our PEEPS: a sweet new flavor is coming your way just in time for spring.”

In response, the official Peeps account tweeted back, “We’re definitely PEEP-in’ out over here!”

Both accounts used the hashtag #PEPSIxPEEPS, indicating the name of the sweet new drink. And while many Twitter users were thrown off by the general concept of a marshmallow-flavored soda, they were even more enraged that Pepsi and Peeps failed to use the only logical name for their new collab: Peepsi.

Like the Peeps marshmallows themselves, the new drink comes in blue, pink and yellow cans (there is only one flavor available, though). Unfortunately — or perhaps fortunately, depending on your taste — cans of the new drink won’t be available in grocery stores this year. Those looking to try it must enter an online sweepstakes by using the hashtag #HangingWithMyPEEPS. The sweepstakes begins on Thursday and, in addition to the three-packs of cans that will be given away, 10 grand prize winners will win “an epic collector’s package of PEPSI x PEEPS.”

“After what has been a very difficult year, many consumers are looking for new things to smile about,” Pepsi’s VP of marketing, Todd Kaplan, said in a press release “So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS® collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long.”