“Black Mirror” is once again hitting too close to home — when Pizza Hut unveiled its new plan for a driverless vehicle delivery van, fans of the Netflix series started freaking out.
On Monday, the restaurant chain unveiled its concept for a “fully autonomous delivery concept vehicle,” which bore so much resemblance to the driverless vehicle used by fictionalized Fences Pizza in the “Crocodile” episode from the fourth season.
So much so that the pizza chain’s announcement prompted the show to post a statement on Twitter. “We know how it goes,” the Twitter handle of the show tweeted. In the new season of the Netflix show, one of these vehicles crashes into a pedestrian, which snowballs into major problems for many of the episode’s characters.
Introducing the first Pizza Hut fully autonomous delivery concept vehicle. Excited for our future with @Toyota #CES2018 pic.twitter.com/YGNQUgijha
— Pizza Hut (@pizzahut) January 8, 2018
We know how this goes. https://t.co/1nTDxuOrlD
— Black Mirror (@blackmirror) January 8, 2018
Fans were quick to weigh in.
“Didn’t anyone in Pizza Hut watch Black Mirror? Lol,” wrote one user.
“Yeah my pedestrian days are over… l’m never walking the street again,” wrote another.
According to the official press release, Pizza Hut and Toyota are partnering up to “explore the future of pizza delivery.” Toyota’s self-driving concept vehicle will be called e-Palette and Pizza Hut is one of the founding members of the new alliance that also includes Amazon, Didi, Mazda and Uber.
A spokesperson for Pizza Hut has not yet responded to TheWrap’s request for comment.
See reactions below.
I think tf not pic.twitter.com/f1ntJqBMLK
— Murna (@taniO__O) January 8, 2018
https://twitter.com/RODIem01/status/950553154055299072?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.huffingtonpost.com%2Fentry%2Fpizza-hut-black-mirror_us_5a549a78e4b01e1a4b192bdb
https://twitter.com/kingsleyyy/status/950456581564411904?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.huffingtonpost.com%2Fentry%2Fpizza-hut-black-mirror_us_5a549a78e4b01e1a4b192bdb
https://twitter.com/kllysl/status/950510001717522432?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.huffingtonpost.com%2Fentry%2Fpizza-hut-black-mirror_us_5a549a78e4b01e1a4b192bdb
https://twitter.com/craig_schaefer/status/950567970031439872?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.huffingtonpost.com%2Fentry%2Fpizza-hut-black-mirror_us_5a549a78e4b01e1a4b192bdb
Didn't anyone in Pizza Hut watch Black Mirror? Lol https://t.co/9irF1LR3fd
— Polluxa | ? (@polluxa) January 9, 2018
Yes omfg everyone is saying that new Black Mirror episode but I totally thought iRobot!!! pic.twitter.com/279J2k3ZCO
— ???? (@pinchemom) January 8, 2018
Bruh! This was a Black Mirror episode AND A WARNING!!!!!!!!! pic.twitter.com/sncCnbGkO9
— Wendy Lady is Spoopy ?? ☕️? (@NerdRage42) January 9, 2018
More like autonomous Pizza trucks leads to being found out and then you continue to murder people.
But I like pineapple on pizza so what do I know?
— Wendy Lady is Spoopy ?? ☕️? (@NerdRage42) January 9, 2018
https://twitter.com/faizantbh/status/950445658590339072
Didn’t this just happen on black mirror? Y’all ain’t slick
— alana ? (@alanarichelle69) January 8, 2018