‘Pokemon GO’ Powers Nintendo Stock to Biggest Trading Day of Millennium

Shares surge 71 percent for the one-third owner of Pokemon Company

Last Updated: July 19, 2016 @ 6:09 PM

“Pokemon Go” has officially taken over the stock market record books, with Nintendo shares soaring 71 percent last week — the company’s best ever.

Thanks to the “Pokemon GO” phenomenon, Nintendo traded 476 billion yen ($4.5 billion) in shares on Friday, the biggest one-day turnover for any company in Japan’s Topix index since last century, which also happens to be the last millennium. The game-maker bested Tokyo Electric for the record, per Bloomberg.

The trading has been great for anyone selling.

Here’s the new rankings from the business publication, in graphic form:

Nintendo stock Bloomberg

Here’s Nintendo trading from the last month: